How a Giant Piece of Poo is Going to Save India’s Kids

In many developing nations, children do not have access to clean water or toilets. In India, for example, more than 50% of the population doesn’t even use toilets! They urinate and poop in communal latrines, which leads to the spread of disease.   UNICEF’s latest advertising campaign aims to change all that by introducing children to Mr Poo, a giant poop that encourages children to use a toilet when they want to go poo.   Check out the bizarre campaign below.

 

Isn’t this weird? Hopefully this advertising campaign helps the kids. According to statistics, diarrhea is one of the leading causes of death among children in India.  If all it takes is a trip to a clean toilet for kids not to get sick and die, then I’m all for crazy Mr. Poo.

You can check out the entire ad here:

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